So while new apps are not downloaded very often, the average user still has a decent number of apps already vying for their attention. In a survey conducted toward the end of 2019, nearly three-fourths of respondents said that they have at least 11 apps downloaded on their phones (not including pre-installed apps). Most users have more than 10 apps installed on their phones. Getting a user to adopt a new app or switch from a competitor is not easy-you’ve got to give them a reason to go to the app store and make that download.ĩ. The takeaway here is that unless you’re Google, you shouldn’t make an app just to make an app. said they downloaded an average of 0 new apps per month. A report by Comscore further supports this trend: In one quarter of 2109, two-thirds of smartphone users in the U.S.
Though global download growth and the amount of time spent in mobile apps are both steadily rising, download growth in the United States is levelling off (as shown by App Annie data above). The average number of apps being downloaded in the U.S. As App Annie reports, this is a 45% increase from 2016.Ĩ. In 2019, there were 204 billion app downloads worldwide (excluding re-installs and app updates). The number of mobile app downloads each year has been steadily increasing. Consumers downloaded 204 billion apps in 2019-and that number continues to climb. We often see businesses choosing to build for both platforms.ħ. Sometimes it makes more sense to cater to the numbers, but not always.
New iOS apps are launched at a slower rate than Android apps this may be due to the Google Play Store reportedly being cheaper and easier to enter-and, as mentioned above, there are far more Android users than iOS users in the world. On average, more than 30,000 new iOS apps are released in the Apple App Store every month. While there are fewer Android apps live on the market today, new Android apps are being published at a rate three times greater than iOS apps (see next stat), with more than 100,000 new apps being released each month.Ħ.
On average, more than 100,000 new Android apps are released in the Google Play Store every month. According to Statista, there is one gaming app available on iOS for every four non-gaming apps.ĥ. ( Statista )Īs of July 2020, there were 4.37 million apps published in the Apple App Store. There are nearly 4.4 million apps available in the Apple App Store. While the Android operating system leads the pack for market share globally, it’s interesting to learn that competition is much lighter here than in the Apple App Store (see next statistic).Ĥ. ( Statista )Īs of June 2020, there were 2.96 million apps published in the Google Play Store. There are currently more than 2.9 million apps available in the Google Play Store. This speaks to the importance of companies not only optimizing their websites for mobile, but creating custom, responsive apps too.ģ. In 2020, eMarketer predicts that adult smartphone users will spend about 4 hours per day using mobile internet, and 88% of that time will be spent in mobile apps, rather than a browser. The gap between mobile app usage and mobile browser usage is also widening. Nearly 90% of mobile internet time is spent in apps.
In 2018, Americans were spending 3.6 hours per day on mobile (12 times more than a decade prior) and just 2 hours per day on a desktop or laptop (which has stayed pretty consistent since 2008).Ģ. ( Mary Meeker)Īccording to the 2019 Mary Meeker report, the number of hours spent on the internet continues to increase every year, but the split between desktop and mobile is becoming more and more pronounced. Mobile internet usage is rising while desktop internet usage continues to fall. These numbers highlight what’s going on in the mobile app market today and even speak to the psychology of mobile users. We kick things off with stats about usage trends and download habits. Mobile App Revenue Statistics Mobile App Usage & Download Statistics Let’s get right to it (or skip to a section below). We’ve pulled research from the likes of App Annie, Statista, Sensor Tower, Mary Meeker and more to bring you the numbers and insights that matter most. In this post, we’ve gathered 28 of the most up-to-date mobile app usage and download stats, facts and projections you can use to make sure your own app aligns with what your target audience is actually doing in 2021 and beyond. Or how much time they’re spending in the mobile apps they download? Or what type of mobile app they’re likely to use the most? Ever wonder what drives someone to use (or not use) a mobile app?